Learn the proven system to build, raise, scale and amplify your impact.

Obtain the knowledge and skills to scale a profitable, impactful business with 1-on-1 mentorship from the people who've built iconic brands. You’ll gain access to our Purposeful Profits Playbook, a proven comprehensive step-by-step growth program, series of events, and a vibrant community of exited founders, advisors, and investors.

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Learn everything needed to build and scale an impactful business

We equip you with the skills to scale a profitable, impactful business. You’ll gain access to our Purposeful Profits Playbook, a comprehensive growth programme featuring curated content, events, and a vibrant community of exited founders, advisors, and investors.
I'M READY TO SCALE
*Accepting applications for our third cohort.
Are you next?

Gain access to a marketing playbook that has grown companies by 18.74x in 6 months.

Müll Club
5/5
“We've doubled sales on our best-sellers since the CRO session!”
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Charlie Rudkin-Wilson, Founder

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Doubled sales in 32 days
Bottle Baking Co.
5/5
"The triple digit growth has been fantastic"



Greg Fraser, Founder
+£201k in revenue in 6 months
Dot & Lola
5/5
"The thing that stood out for me is the outreach program. What I was doing before didn't work but now we have structure and focus"

Gavin Taylor, Founder

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Grew stockists by 150%
Bulfinch Coffee
5/5
+506% growth in 3 months
"Having consistent recurring revenue from both our consumer and business subscriptions is ideal"
Billy, Founder & CEO
Vaela
5/5
Added £500k to valuation
"Going deeper into the tactical ad creation was very helpful"
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Jo Bole, Founder
Liquiproof
5/5
Zero to Global
3 x #1 Amazon bestseller
Top 10 Most Innovative Businesses 2014
Top 100 Start-Ups 2015 & 2016
Top 15 Startup in IKEA Bootcamp 2019
Used & Loved
5/5
£137k overfunded Seedrs campaign
"We're so pleased we overfunded our crowdfunding campaign!"
Jess, Co-founder & CEO
Bulfinch Coffee
5/5
+506% growth in 3 months
"Having consistent recurring revenue from both our consumer and business subscriptions is ideal"
Billy, Founder & CEO
Lone Design Club
5/5
“It’s been great working with you”. Kathryn Olivia, Head of Digital & Marketing
8.38x ROAS + £37,710 in 47 days
Bottle Baking Co.
5/5
+£201k in revenue in 6 months
Kind overhauled the entire marketing functionand achieved triple digit growth.
Pinks Boutique
5/5
"On every level we really appreciate everything you have done for us."Luke Sherriff, Co-founder
Scaled to over £50k/month
Liquiproof
5/5
Zero to Global
#1 Amazon bestseller
Top 10 Most Innovative Businesses 2014
Top 100 Start-Ups 2015 & 2016
Top 15 Startup in IKEA Bootcamp 2019
250+
Founder community
18.7x
Average Growth Rate
82%
Underrepresented
founders
50+
Mentors
Real world knowledge

Experience the best alternative to traditional MBAs and accelerators.
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Agencies don’t deliver, courses are surface-level, and elite talent is too expensive.

We give you, and your team, the mentorship, tools and knowledge to succeed.

Immerse yourself and your team in our growth programme, where lessons, workshops, and mentorship combine to elevate your brand, elevate your products, and elevate your community.

You'll be able to replicate the DTC and B2B marketing system that covers exactly how to engage, nurture, convert and retain your ideal customers.

It covers fundraising, organic social media, paid ads, eCommerce, UGC, cold outreach to thousands of people per day, working with retailers and distributors plus so much more.

You get the step-by-step guide and downloadable assets that hundreds of impact brands are using to scale and raise.
1
Structured Learning
Training and mentorship that covers every aspect of business. Strategy, Product, Marketing, Sales, Talent, Operations, and Fundraising. We also develop you personally and spiritually.
2
Community of investors & founders
Gain access to a database of 4597+ pre to seed stage investors. Discuss and overcome shared business and leadership challenges and build a trusted "inner circle" of founders that you can rely on for years to come.
3
Live Sessions & Growth AI
Weekly live Q&A calls with Caner and mentors plus a groundbreaking AI-powered platform revolutionising your growth journey.
4
Solve Any Problem
Our mentors have walked your path and will be by your side each step of the way.
5
High ROI toolkits and templates
We put everything you need to scale your business at your fingertips.
6
No more outsourcing
Say goodbye To outsourcing your Growth and learn the exact systems and processes - allowing you to have complete oversight of your marketing systems without expensive agency fees.

The Fastest Way to Grow is Learning from Mentors Who Have Done It Before You.

We teach you everything in detail, no generic information, all from our actual hands-on experience and what we've done scaling multiple profitable companies.
Foundations
To grow your business you need to grow yourself.
Value Proposition
Refining your offer so that it's highly
desirable to customers (and investors).
eCommerce Fundementals
Optimising the profitability of your website.
Operations
Systems and processes that streamline purposeful growth.
Advertising & PR
How to acquire customers at scale.
Digital Marketing
Leveraging the latest methods to attract customers.
Sales & Negotiation
Understanding the psychology of sales and how to overcome objections.
Customer Experience
Never lose a customer again.
Culture Development
Attract and retain top talent.
Fundraising
Understanding the fundraising process and the key components of a successful pitch
The Purposeful Profits Mindset
Building Successful Habits
Kind Leadership
Product & Service design
Branding & Storytelling
Offers & Lead Magnets
Homepage & Funnel design
Customer experience
Conversion Rate Optimisation
Impact measurement
Supply chain efficiency
Automations & AI
Paid Ads
PPC
OOH & Press
Content, Social Media & UGC
SEO & SERP
Email & SMS Marketing
Pitching
Win Win & Win Lose
Contracts
Retention
Loyalty
Community
Talent Attraction
Recruitment
Culture building
Investor relations & Pitch practice
Pitch Decks, Valuations & S/EIS
Alternative funding

Be part of a better future by joining our carefully designed growth programme.

Designed to help you fast-track growth and scale profits while building a healthier and more sustainable future. The programme teaches you how to enhance your brand, improve products, and how to build a larger community of customers. We believe that the right conditions, tools and behaviours can bring out the best in you, and we are proud to be part of your journey toward creating a better world.
First 12 Weeks
Our first three months focus on building the growth systems across three key areas: Content, Commerce, and Community. It's a packed 12 weeks where you'll be learning from top business experts. We'll have growth challenges, special classes, and personal sessions. By the end, you'll have everything you need to run a successful business that makes a difference.
Weeks 1 - 12
Demo Day
During week 12 you'll get to stand in front of a big crowd and wow them by talking about the impact you're making.

It's a chance to bring together and present to people who will support your mission and celebrate what you've already done. The best part? Everyone there is rooting for you.
Week 12
Final 12 Weeks
In the next three months, you'll be optimising, using what you've learned. We'll have weekly check-ins to make sure you're on track. With guidance from your personal mentor team, you'll end up with a solid plan for growing your business. Plus, we'll introduce you to investors and corporates who are eager to find exciting solutions like yours.
Weeks 13-24
Learn From Successful Business Leaders Aligned With Your Mission

Meet Your Mentors

Real-world experts that will guide you every step of the way
Caner Veli
CEO & Head of Growth
Liana Fricker
Carbon Literacy
Natalya Wallin
Investment & Perfomance
Alex Adamo
Sales & Negotiation
See all mentors

FAQs

How long does the Purposeful Profits Programme last?
Open Link
Our programme is structured as a 12-week cohort, designed to provide participants with in-depth insights, mentorship, and growth opportunities by being held accountable by your peers. However, it's essential to note a couple of unique aspects of our approach:
Commitment to Excellence: The initial 'build phase' is 12 weeks, but graduation isn't guaranteed for everyone at the end of this period. We maintain rigorous standards to ensure the quality and success of our participants.
Extended Access: Understanding that everyone's journey and pace of learning can be different, we offer all participants extended access to the programme. So, even if you don't graduate in the initial 12-week cycle, you can continue to engage with the content, refine your skills, and make the most of the resources available.

In essence, while the core curriculum is delivered over 12 weeks, participants have the support to access the programme for as long as they are paying the subscription, ensuring they derive maximum value and achieve their goals.
What types of support can I expect to receive as part of the programme?
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As part of the programme, you can expect a comprehensive support system to guide you at every step:
‍Step-by-Step Lessons: Our programme is structured with detailed lessons that guide you through each topic of business growth methodically. These lessons are designed to be easy to follow, ensuring you grasp every concept thoroughly.
‍Hands-on Support: We're excited to be collaborating with leading universities to bring on board digital marketing interns. These talented individuals will be instrumental in helping you implement our programme sessions and enhancing your content creation efforts. This collaboration is a testament to our commitment to providing the highest quality of education and support to our purpose-driven entrepreneurs but also the next generation of leaders.
‍Mentorship: You'll have access to experienced mentors who can provide insights, answer questions, and offer guidance based on their expertise and experience.
‍Peer Support: Engage with fellow participants, share experiences, ask questions, and collaborate on projects. Learning from peers often provides diverse perspectives and solutions.
‍Resources & Tools: We provide a variety of resources, from reading materials to tools, that can assist you in your learning journey.
‍Feedback Sessions: Regular feedback sessions will help you understand where you stand, what you're doing well, and areas you might need to focus on.

In essence, our programme is designed to offer a holistic support system, ensuring you're well-equipped and confident as you progress through the course.
What are the ideal types of businesses for the programme?
Open Link
The Purposeful Profits Programme is designed for forward-thinking entrepreneurs who are committed to building businesses that are not only profitable but also contribute positively to society and the environment. The ideal candidates for our programme include:

‍Sustainable, Ethical and Wellness Ventures: This includes businesses focused on eco-friendly eCommerce, wellness, ethical fashion, and consumer goods with a sustainable edge. Ideal for entrepreneurs who are revolutionising retail with ethical production practices, sustainable materials, and products that give back to the community and environment.
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‍Innovators in Climatetech, Green Technology and Circular Economy: Startups at the forefront of green tech and circular economy models, including clean energy solutions, waste reduction technologies, and initiatives promoting the reuse and recycling of resources. Perfect for those pioneering nature based solutions, sustainable agriculture, renewable energy, and circular business practices.
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‍Social Enterprises and Community-Focused Initiatives: Ventures dedicated to social impact, health, and wellness, and community development. This category is for businesses addressing social issues, enhancing community well-being, and promoting local sustainability, from wellness apps to urban farming and community-based projects.
Can I participate if my business is not primarily focused on sustainability?
Open Link
While our programme is primarily focused on supporting sustainable startups, we also welcome founders who are seeking to integrate sustainability into their existing business models. We believe that every business has the potential to make a positive impact, and our program will guide you in incorporating sustainable practices and strategies into your operations.
What is the application process?
Open Link
The application process involves filling out an online application form where we gather information about your business, your goals, and your commitment to sustainability. Our team will carefully review each application and select participants based on their alignment with our mission and potential for growth. Successful applicants will be notified and provided with further details on the next steps to join the programme.
What level of investment is involved?
Open Link
Our investment is £50,000 worth of business support. We understand that this may be a barrier for some so we will work out a plan that has an equity contribution of up to 5% depending on the plan you choose. This investment ensures you receive comprehensive support, including masterclasses, one-on-one coaching, and access to our extensive network of mentors and resources. These fees are structured to make the programme accessible while ensuring the highest quality of guidance and support.

You will also need to budget a minimum of £250/month for software costs including Shopify, Klaviyo and other digital marketing software to run your growth machine. You also need to budget at least £500/month for advertising across Google, Meta and Tiktok.
Do you offer bursaries or sponsorships?
Open Link
We offer bursary-supported placements to individuals who require additional financial support. The bursary fund is sponsored by Kind Community and Caner Veli. To apply for a bursary supported placement please do so via the application form.
Do you guarantee results?
Open Link
What we can guarantee is that you will be given access to the same strategies, templates, frameworks and content that has produced the results mentioned. You will also have access to Caner and the mentors to be coached on the latest marketing techniques.

Any claims made of actual earning or examples of actual results can be verified upon request. Your level of success in attaining the results claimed in our materials depends on multiple factors such as, the time you devote to the programme, ideas and techniques mentioned, your finances, economic conditions and as with life, some luck. Since these factors differ according to individuals, we cannot guarantee your success or income level, nor are we responsible for any of your actions.

Remember, knowledge isn't power. It's actually potential power. You have to action it to become powerful.

Multi-channel growth

Learn how to leverage every platform and channel to drive exponential growth.

Are you ready to make iconic impact?

Join Purposeful Profits to unlock unparalleled growth and visibility for your impact business with our comprehensive support, including expert mentorship and exclusive community access, propelling you towards remarkable success and potential funding opportunities.
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Purposeful Profits is a programme designed to help sustainable companies fast-track growth and scale their impact while building a healthier and more sustainable future.
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