Purposeful Profits
DTC Growth Consultancy · London

If your top constraint was fixed tomorrow,what would your revenue look like in 90 days?Our clients already know the answer.

Named brands, documented results. 518% average growth across 12 sprint clients.

2,400+Retail Doors (Liquiproof)
10Sprint Clients
414%Avg Sprint Growth (90 days)
Purposeful Profits · DTC Growth · London · Fix Your Revenue ·
What we actually found

These are real brands.
Real constraints.
Real numbers.

01
"Thomson & Scott had strong traffic. CVR was below 2%. Nobody had found the constraint. We did, in 24 hours."
02
"Bottled Baking Co were breaking even on ads. Two weeks after diagnosis: 27x ROAS. The spend hadn't changed. The targeting had."
03
"Duppy Share's Amazon revenue was flat. We rebuilt the listing and ad structure. +400% in 90 days."
04
"Rain Wellbeing's email contributed less than 20% of revenue. Month one after the rebuild: 80% open rate, +149% revenue."
05
"Pinks Boutique were running ads with no reliable ROAS. 90 days later: 21.48x, +70% total orders."
06
"Every brand above had a version of the same problem: a broken constraint they couldn't see from inside the business."
The pattern
One constraint is always primaryEvery stalled brand has a lead constraint. Finding it is 80% of the work. Once it's named, the fix is usually straightforward.
The data is already thereWe don't need six months of new data. The answer is in what you already have: your site, your ads account, your email platform.
Diagnosis before executionWe never recommend a fix without understanding the full picture. That's why the audit comes before anything else.
“Most agencies haven't spent their own money on ads. They haven't managed a P&L with their own money on the line. I have. That's the difference.”
Caner Veli, Founder
CV
Caner Veli
12 sprint clients. 518% average growth in 90 days. 27x highest ROAS. Those are the numbers that matter. The Liquiproof exit (3,000+ retail doors, Adidas, IKEA, Selfridges, Burberry) is the context that explains why.
Dragon's Den Alumnus12 Sprint ClientsSunday TimesGQVogueForbes

How we
actually work

Three stages. No lock-in until you're ready. Everything starts with a paid diagnostic, not a sales call.

Step 01

Brand Growth Audit

A paid 3-day diagnostic covering site conversion, paid media, email and SMS, Amazon, offer structure, and unit economics. Delivered as a Loom video walkthrough and a prioritised PDF with specific revenue fixes ranked by impact. Audit fee credited in full against the sprint if you proceed within 30 days.

For: Any drinks, beauty, wellness, or CPG brand doing £5K to £100K a month.
Schedule a call with Caner →
Step 02

90-Day Growth Sprint

We take the top 2 to 3 constraints from your audit and fix them. Hands-on execution: site, email, paid media, offer architecture. By day 90, you have a working revenue engine and the data to scale it.

For: Brands that have completed the audit and are ready to move.
Apply for the sprint →
Step 03

Fractional CGO

Caner embedded 1 to 2 days a week as your brand's growth lead. Strategy, execution, and team direction. One brand at a time.

For: Brands that have completed the sprint and want Caner running the growth function directly.
Enquire →

What we've
delivered

View all case studies →
Featured Result
Thomson & Scott
Organic beverages
+1,490%
DTC revenue growth
"We couldn't understand why traffic wasn't converting. Caner identified the core constraint within the first 24 hours."
+175%Conversion rate
#1Amazon bestseller
+927%Amazon revenue
Packaged food
Bottled Baking Co
27×
ROAS in 14 days
"We went from breaking even on ads to a 27× return in two weeks. The diagnosis made everything obvious."
+193%Revenue in 6 months
30%Revenue from email, month 1
Spirits
Duppy Share
+400%
Amazon revenue
"What changed wasn't the product. It was finally understanding the full revenue engine."
75%nCAC reduction
Organic skincare
Pinks Boutique
21.48×
ROAS
"Within 90 days we had a ROAS system we could rely on."
+70%Total orders in 90 days
+10%Conversion rate lift
Wellness
Rain Wellbeing
+507%
Revenue increase
"Now email is our strongest channel by far."
80%Email open rate
+149%Revenue in 30 days

Your brand has a version of one of these constraints. The audit finds it in 3 days. Book the call →

Where we work

We work with founder-led consumer brands in drinks, beauty, wellness, and food.

£5K to £100K a month, profitable product, growth has stalled.

Drinks
Premium spirits and functional drinks. Spirits, wine, beer, soft drinks, functional beverages, mixers.
Beauty
Skincare and haircare. Skincare, haircare, cosmetics, personal care. From Amazon launch to DTC retention.
Wellness
Supplements and wellness. Supplements, health food, fitness, functional wellness. High AOV, high LTV when the funnel is right.
Food and CPG
Independent food and CPG. Consumer packaged goods across food, household, and lifestyle. Full-funnel from Shopify to retail to marketplace.
12
Named sprint clients
518%
Average revenue growth, 90 days
27x
Highest ROAS achieved
6
Years to profitable exit (Liquiproof)
Caner Veli
Founder, Purposeful Profits

Caner built Liquiproof from zero to 3,000+ retail doors, stocked by Adidas, IKEA, Selfridges, and Burberry. 3 Amazon #1 bestsellers. Profitable founder exit in under 6 years. That is the context.

Since the exit: 12 sprint clients, 518% average revenue growth in 90 days, 27x highest ROAS. Every audit is done by Caner. Every sprint is run by Caner. No junior account team, no agency layer, no handoff. You get the person who built and exited a consumer brand, not someone who read about it.

He is also the founder of Kind Community, a paid network of 350+ DTC and CPG founders.

✓12 DTC sprint clients · 518% average revenue growth
✓Built and exited Liquiproof (3,000+ retail doors, Adidas, IKEA, Selfridges, Burberry)
✓Founder, Kind Community (350+ DTC and CPG founders)
Caner and his clients have been featured inSunday TimesGQVogueMarie ClaireForbesDrapers
Common questions

Everything you
need to know

A paid diagnostic covering site conversion, paid media performance, email and SMS revenue contribution, Amazon presence, offer structure, and unit economics. Delivered within 3 business days as a Loom video walkthrough and a prioritised PDF report with specific revenue fixes ranked by impact.

Founder-led DTC and CPG brands in drinks, beauty, wellness, or CPG doing £5K–£100K/month. Particularly useful if revenue has plateaued, conversion is below 2%, email generates less than 25% of total revenue, or paid ads are delivering inconsistent ROAS.

Every engagement starts with the Brand Growth Audit: a paid 3-day diagnostic covering your full revenue engine. From there, brands can move into the 90-Day Growth Sprint, where we fix the top 2 to 3 constraints identified. We work exclusively in drinks, beauty, wellness, and CPG, which gives us vertical-specific benchmarks and network access.

You receive the Loom video and PDF within 3 business days. We schedule a 30-minute debrief call to walk through the findings. There is no obligation to continue. For brands where the findings warrant it, we present a 90-Day Growth Sprint proposal.

We are a DTC growth consultancy that diagnoses where founder-led brands are losing revenue and fixes the underlying constraints. We work exclusively with brands in drinks, beauty, wellness, and CPG doing £5K–£100K/month. Our process starts with a paid 3-day Brand Growth Audit, followed by a hands-on 90-Day Growth Sprint, and optionally a retained growth partnership.

The audit identifies your highest-priority revenue constraints ranked by impact. Results vary by brand, but clients who execute the recommendations have seen outcomes including +1,490% DTC revenue growth (Thomson & Scott), 507% revenue increase (Rain Wellbeing), and 27x ROAS in 14 days (Bottled Baking Co).

The consultancy primarily serves UK-based DTC and CPG brands, though the methodology applies to any English-speaking market. Brands in the US, Australia, and Europe have worked with Purposeful Profits.

Ready to stop guessing?

The constraint exists.
We find it in 3 days.

A paid 3-day diagnostic maps your full revenue engine: site, ads, email, Amazon, offer structure. You get a Loom walkthrough and a prioritised PDF with fixes ranked by impact. If you proceed to the sprint within 30 days, the audit fee is credited in full.

Schedule a call with Caner →
12 named sprint clients  ·  518% average growth  ·  Audit fee credited against sprint