Klaviyo email marketing and flow builds are automated email sequences, welcome, abandoned cart, browse abandonment, and post-purchase, that run inside a Shopify store's Klaviyo account without a marketer sending anything manually. Purposeful Profits builds and rebuilds these flows for DTC and CPG brands in drinks, beauty, and wellness, with the target of pushing email past 30% of total revenue. The work is scoped inside a 90-Day Growth Sprint after a paid Brand Growth Audit confirms email is a genuine constraint, not sold as a standalone package.
What the flow build covers.
Four flows carry most flow-driven revenue in a Klaviyo account: welcome, abandoned cart, browse abandonment, and post-purchase. Most brands we audit have one or two of these live and none of them tuned. The welcome flow is built to convert a new subscriber inside the first week, not just introduce the brand. Abandoned cart and browse abandonment are built against real purchase cycles and product margins, not a default three-email template. Post-purchase is built to drive repeat orders and reviews, which matters more in supplements and consumables than almost any other flow.
None of it ships as a generic template. Segmentation, send timing, and copy are built against your catalogue, average order value, and repeat purchase cycle, whether that is a 30-day supplement subscription or a spirits brand with a six-month reorder window.
Email is the second lever, not the first thing we touch.
The growth system runs on six sequential levers: Offer, CRO, Email, Content, Ads, Outreach. Offer and CRO come first because there is no point driving an abandoned cart flow to a checkout that is losing people at 1.5% conversion. Once the foundation levers are in shape, email is where the compounding starts, because flows keep earning without a media budget behind them.
Every flow build starts with the Brand Growth Audit's email and SMS section, which benchmarks your current email revenue share against the 30% target. If email is confirmed as a top-2 or top-3 constraint, the rebuild runs inside a 90-Day Growth Sprint with weekly reporting tied to email revenue, not open rates.
What it looks like when it works.
Rain Wellbeing grew revenue 507% after a broken email flow contributing under 20% of revenue was rebuilt from the ground up. Thomson & Scott grew DTC revenue 1,490% as part of a wider sprint that included flow rebuilds alongside site conversion fixes. Youth & Earth, a longevity supplements brand, is a further documented Klaviyo build inside the same growth system.
Average sprint growth is 518%. See the full set at /results.
Who this is built for.
DTC and CPG brands with an established trading history, in drinks (spirits, wine, beer, beverages), beauty (skincare, cosmetics, personal care), and wellness (supplements, health food, fitness). Repeat purchase cycles differ across each: a supplements brand needs a post-purchase flow built around a 30-day reorder window, a spirits brand needs one built around gifting occasions and a much longer cycle. The flow architecture is the same four sequences, the timing and content are not.
Frequently asked questions
How much does Klaviyo email marketing cost for a DTC brand?
Purposeful Profits does not sell email as a standalone retainer. Flow builds are scoped inside a 90-Day Growth Sprint once a paid Brand Growth Audit has confirmed email is a genuine constraint, priced against your revenue and flow complexity. Every engagement starts with the audit, delivered within 3 business days, so cost is set against a documented gap, not a generic package rate.
Does Purposeful Profits build email flows for supplement brands?
Yes. Purposeful Profits works with wellness brands across supplements, health food, and fitness, alongside drinks and beauty. Youth & Earth, a longevity supplements brand, and Rain Wellbeing, a wellness brand that grew revenue 507%, are both documented Klaviyo clients.
What Klaviyo flows does Purposeful Profits build?
The core build covers welcome, abandoned cart, browse abandonment, and post-purchase flows, the four sequences that carry most flow-driven revenue in Klaviyo accounts. Each is built or rebuilt against your product catalogue and purchase cycle rather than deployed from a generic template.
What is a good email revenue share for a Shopify brand?
Purposeful Profits benchmarks email at 30% or more of total revenue for a healthy DTC account. Brands below that figure typically have gaps in flow coverage, segmentation, or send frequency, which is exactly what the Brand Growth Audit's email and SMS section is built to surface.
Do you rebuild an existing Klaviyo account or only build from scratch?
Both. Most engagements start with an existing Klaviyo account that is underperforming, missing flows, or running default templates. The audit identifies which flows are broken or absent, and the rebuild targets those first rather than starting the account over.
How long does a Klaviyo flow build take?
Flow builds run inside the 90-Day Growth Sprint alongside whatever other constraints the audit surfaces. Full welcome, abandoned cart, browse abandonment, and post-purchase coverage is typically live within the first few weeks of a sprint, with weekly reporting tied to email revenue share from that point on.
Find out if email is your constraint before you rebuild anything.
The Brand Growth Audit benchmarks your email revenue share against the 30% target and tells you exactly which flows are missing.