Growth guides
Practical guides for DTC founders. No filler.
Each guide covers one lever — conversion, email, paid media, Amazon, offer structure, or unit economics. Written by an operator, not a content team.
DTC Contribution Margin: The Number That Determines Whether You Can Scale
Most DTC founders confuse gross margin with contribution margin — the gap is typically 8–18 percentage points. Here's how to calculate your true CM, category benchmarks for drinks, beauty and wellness, and what your number means for scaling.
Meta Ads ROAS: Why Your Dashboard Is Lying (And How to Find Your Real Number)
Your Meta dashboard says 4x ROAS. Your bank account disagrees. Here's why reported ROAS is almost always inflated for DTC brands — and the 3-metric stack that tells the truth.
The Email Flows Every DTC Brand Needs (But Most Don't Have)
Email flows generate nearly 41% of total email revenue from just 5% of sends. Here are the five automated flows that move the needle for DTC brands, and exactly how to build them.
Shopify Winter '26 Just Dropped 150 Updates: Here's the Only 7 That Actually Matter
Shopify just released 150+ updates in Winter '26. We cut through the noise and here are the 7 that will directly impact revenue, conversion, and growth for DTC brands.
Why DTC Brands Plateau (And How to Break Through)
Most DTC brands stall not because their product is wrong, but because the growth engine was never properly built. Here's what's actually happening and what to fix.
Ready to fix the real constraints?
The guides give you the framework. The Brand Growth Audit gives you the diagnosis for your specific brand — which levers to pull, in which order, and why.
Get the Brand Growth Audit — £500What the audit covers
- ·Site conversion + drop-off analysis
- ·Paid media ROAS efficiency
- ·Email and SMS revenue contribution
- ·Amazon presence and listing performance
- ·Offer structure and AOV potential
- ·Unit economics and margin health