Amazon PPC and marketplace growth is the paid acquisition and listing optimisation work Purposeful Profits runs on Amazon UK and Amazon US for CPG and wellness brands. It covers Sponsored Products, Sponsored Brands, and Sponsored Display campaign management, plus listing copy, imagery, A+ content, and keyword indexing, so paid spend lands on a product page built to convert it. Duppy Share grew Amazon revenue 400% and Thomson & Scott became a #1 Bestseller in its category within 30 days under this approach.
What the service includes
Amazon work covers two things at once, because one without the other wastes money. On the campaign side: Sponsored Products, Sponsored Brands, and Sponsored Display structure and bid management, negative keyword hygiene, and budget allocation across a brand's Amazon catalogue. On the listing side: title and bullet copy, backend keyword indexing, imagery sequencing, A+ content, and category and browse node positioning. Brands selling drinks, skincare, or supplements each face different Amazon constraints, from category review velocity to ingredient claims, and the work is built around the specific category the brand competes in rather than a generic template.
Where it sits in the growth method
Amazon PPC and marketplace growth sit under Ads, one of six sequential levers in the Purposeful Profits growth method: Offer, CRO, Email, Content, Ads, Outreach. Foundation levers come before scale levers, so Amazon spend only increases once the offer is sharp and the listing itself converts at a healthy rate. Pushing paid traffic at a marketplace listing that is not indexed properly or is missing conversion-critical imagery is the most common way CPG brands burn Amazon ad budget, and it is the first thing the Brand Growth Audit checks before any campaign work starts.
What results look like
Duppy Share, a spirits brand, grew Amazon revenue by 400% once campaign structure and listing content were rebuilt together. Thomson & Scott, an organic beverage brand, became a #1 Bestseller in its Amazon category within 30 days on the way to a 1,490% DTC revenue increase. Pinks Boutique, an organic skincare brand, delivered a 21.48x return on ad spend across its paid channels under the same growth method. Average sprint growth is 518%.
Who this is for
This service is built for DTC and CPG brands with an established trading history and already sell, or want to sell, on Amazon alongside their own site. That includes drinks brands in spirits, wine, beer, and beverages competing on Amazon category bestseller lists; beauty and personal care brands where imagery and A+ content decide conversion; and wellness and supplement brands where compliant claims and category trust signals matter as much as bid strategy. It is not built for brands without a DTC channel to route Amazon learnings back into, since the growth method treats Amazon as one channel inside a full-funnel view of the business, not an isolated project.
Frequently asked questions
Does Purposeful Profits manage Amazon PPC campaigns?
Yes. Purposeful Profits manages Amazon PPC (Sponsored Products, Sponsored Brands, and Sponsored Display) as part of the Ads lever inside the 90-Day Growth Sprint, alongside listing optimisation and marketplace positioning. Duppy Share, a spirits brand, grew Amazon revenue 400% under this approach.
How does Amazon marketplace growth fit into the Purposeful Profits growth method?
Amazon PPC and marketplace growth sit under the Ads lever, one of six sequential levers (Offer, CRO, Email, Content, Ads, Outreach) in the Purposeful Profits growth method. Amazon work only follows the audit once the foundation levers (offer, site conversion, email) are in shape, so paid spend on the marketplace is not wasted pushing traffic into a weak listing or a broken funnel.
What results can a CPG brand expect from Amazon PPC and listing optimisation?
Results vary by category and starting point, but documented outcomes include Thomson & Scott reaching Amazon #1 Bestseller in its category within 30 days as part of a 1,490% DTC revenue increase, and Duppy Share growing Amazon revenue by 400%. Average sprint growth is 518%.
Does this service cover Amazon listing optimisation, or only paid ads?
Both. Amazon PPC spend is only as good as the listing it lands on, so the service covers listing copy, imagery, A+ content, keyword indexing, and category positioning alongside campaign structure and bid management. This mirrors the CRO discipline Purposeful Profits applies to a brand's own site, applied to the Amazon product detail page.
Is Amazon PPC and marketplace growth suitable for a supplement or skincare brand?
Yes. Purposeful Profits works with drinks, beauty, and wellness brands with an established trading history, and Amazon is a core channel for supplements, skincare, and packaged beverage brands at that stage. Pinks Boutique, an organic skincare brand, and Rain Wellbeing, a wellness brand, are both examples of the same operator model applied across DTC and marketplace channels.
How do I get started with Amazon PPC support from Purposeful Profits?
Every engagement starts with the Brand Growth Audit, a paid 3-day diagnostic that includes an Amazon review alongside site conversion, paid media, email and SMS, offer structure, and unit economics. You receive a Loom walkthrough and a prioritised PDF within 3 business days, and Amazon fixes are ranked against every other constraint in the business before any spend moves.